The global video surveillance market entered 2025 with a more optimistic outlook after experiencing uneven performance in previous years. According to industry research from Novaira Insights, the market is expected to improve as growth outside China offsets the slower recovery of the Chinese market. This shift highlights a changing industry landscape where regional demand, cloud technologies, and software-driven solutions are becoming increasingly important.
Although China remains the world’s largest video surveillance market, its contribution has declined compared to previous years. Lower government spending on surveillance infrastructure and a slower investment cycle have reduced the country’s share of global market revenue. At the same time, many international markets continue to demonstrate healthy demand, creating new opportunities for manufacturers, software providers, and system integrators.
